Business Underwriting 

WDVX welcomes the opportunity for businesses, institutions and festivals to partner with our large loyal and highly desirable audience. An investment in underwriting with WDVX is smart, effective and an affordable way to spend your valuable marketing and public relations dollars. 

For underwriting cost information or for a customized plan that supports your branding, marketing and public relations goals, you can e-mail WDVX's Underwriting and Marketing Director, Roger Harb or call him at 865-544-1029 X227.   

Through radio, Internet and special events WDVX will helps to:

• Promote your brand, product and services to quality consumers.
• Increase your business name awareness and location(s) through on air underwriting.
• Affordable and effective way to enhance your branding, marketing and PR goals.
• Reach a desirable audience that almost any business would want in an uncluttered environment.
• Enhance your image as a community sponsor of arts and East Tennessee music traditions.
• Promote your festival, music or cultural event to a passionate and responsive audience.

Based on your goals and budget WDVX will do our best to work with you to determine the amount of your gift and develop a schedule for your announcements.

Your customers, potential new customers, employees and your community will take notice and appreciate your support!

WDVX Audience: Research shows our listeners to be educated, earn higher-than-average wages, has more discretionary money, and is mature and supportive of the organizations and businesses that underwrite on WDVX.  Demographics: 61+% = 25-64 year-old-age group, 51%male, 49% female, 42,700 weekly listeners, average listening period 6.2 hours (Data Arbitron). Plus 150K+ unique monthly on-line worldwide webcast listeners. All announcements read live between 6A-11P.  Announcements must conform to FCC guidelines for public radio broadcast.

Announcement Guidelines: Announcement are read live and may describe services, events, merchandises, include slogans, telephone numbers, addresses, etc. Only calls to action, cost information, qualitative and comparative language are impermissible. Virtually anything an underwriter wishes to say to potential customers can be said within the non-commercial restrictions. WDVX will be happy to show you how.

WDVX is hailed as one of America's most outstanding non-commercial independent public radio stations. WDVX has attracted national awards and media recognition but, most importantly WDVX has attracted the loyal support of a devoted and emerging audience who appreciates WDVX as a community cultural asset. 

Contact WDVX's Underwriting & Marketing Director Roger Harb at 865-544-1029 X 227 or send an e-mail to rogharb@bellsouth.net for more information.  Thank you for your interest!